The Intake

Insights for those starting, managing, and growing independent healthcare practices

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Physician looking at tablet learning about Google My Business for doctors
Physician looking at tablet learning about Google My Business for doctors
Google Business Profile step-by-step basics for healthcare practices

Here’s how to create your Google Business Profile to interest patients in your practice.

Doctor building relationship with patient running clinic successfully
Doctor building relationship with patient running clinic successfully
a doctor and patient discovering what is CAHPS survey
a doctor and patient discovering what is CAHPS survey
Everything you need to know about the CAHPS survey

Learn about the CAHPS survey and how it can help you evaluate your patients’ experience.

Billing statement and stethoscope with revenue cycle management healthcare news
Billing statement and stethoscope with revenue cycle management healthcare news
Vital Signs: A monthly wrap-up of revenue cycle management healthcare news

A summary of September RCM news as well as regulations that take effect October 1, 2023

halloween ideas for a dental office
halloween ideas for a dental office
8 scary-good Halloween dental marketing ideas for your practice

Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.

Get expert tips, guides, and valuable insights for your medical practice
two people review in healthcare social media statistics on their phone
two people review in healthcare social media statistics on their phone
9 powerful healthcare social media statistics you need to know

Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]

a group of doctors determining a healthcare operating budget
a group of doctors determining a healthcare operating budget
Cut costs not corners: Building a healthcare operating budget for medical practices

You’ve spent years preparing to serve others by launching an independent medical practice. Now, it is finally time for that dream to become a reality. But how do you create an inclusive, realistic healthcare operating budget? Structuring this effort for a successful launch and profitable longevity means ensuring your short- and long-term vision goes beyond […]

cyber security is important to keeping medical practice safe
cyber security is important to keeping medical practice safe
4 easy ways to keep your medical practice cyber safe during Cybersecurity Awareness Month

Cybersecurity threats are constantly evolving. These easy-to-implement changes can help protect your business from cybersecurity attacks

reduce no-shows at your medical practice
reduce no-shows at your medical practice
10 ways to reduce no-show rates and cancellations at your healthcare practice

No-shows and last-minute cancellations negatively impact your practice. Here’s how to handle them.

doctor contemplating podiatry marketing
doctor contemplating podiatry marketing
7 proven podiatry advertising and marketing strategies to grow your practice

For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.

person writing their healthcare professional bio on computer
person writing their healthcare professional bio on computer
Grow your practice with a great healthcare professional bio (with example)

Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.

a doctor who knows how to handle patient cancellations
a doctor who knows how to handle patient cancellations
Reduce no-shows and last-minute cancellations with these top strategies

Patient no-shows and last-minute cancellations can impact your bottom line and patient relationships. Here’s how to address them.

a provider who uses medical claims software
a provider who uses medical claims software
Why to consider medical claims software for your new practice

Can billing software do what your staff can’t? Here’s why investing in it is a good business decision.

Physician who uses electronic claims submission for timely filing
Physician who uses electronic claims submission for timely filing
Tips for getting paid faster with electronic claims submission

Submitting clean claims on time is essential to revenue cycle management. Electronic claims submission can help — and get you paid faster.

a provider who uses medical billing automation for clean claims
a provider who uses medical billing automation for clean claims
A guide to medical billing automation and revenue cycle management for your independent practice

Streamline your billing process and claims management to reduce claim denials, minimize reimbursement delays, and shorten payment cycles.

Determine how to attract patients to a medical practice with a blog and social media
Determine how to attract patients to a medical practice with a blog and social media
How to attract patients with your medical practice blog and social media channels

Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.

helping medical staff establish well-being best practices and fight burnout
helping medical staff establish well-being best practices and fight burnout
Sustainable employee well-being ideas for your medical practice

Fighting burnout requires a multi-faceted combination of technology, optimization, and work-life balance.

two healthcare professionals, one in a wheelchair and one standing, brainstorming how to boost patient engagement
two healthcare professionals, one in a wheelchair and one standing, brainstorming how to boost patient engagement
How to keep patients engaged in their healthcare journey

Better patient engagement requires a patient-centric approach. Develop yours with an active strategy to remove barriers, support engagement, and maintain it over time.

A Black child trying on a stethoscope with a Black doctor and a parent to illustrate a successful doctor's visit for a child with autism
A Black child trying on a stethoscope with a Black doctor and a parent to illustrate a successful doctor's visit for a child with autism
Providing a better doctor’s visit for children on the autism spectrum

Tips and care guidelines for children on the autism spectrum for your medical practice.

a Black doctor using a tablet to take steps to protect patient privacy
a Black doctor using a tablet to take steps to protect patient privacy
4 steps to protect patient privacy you can implement right now

Regulatory compliance, internal audits, secure software, and patient education are all foundational to protect patient privacy.

business people debating the merits of PPC vs SEO for medical practices
business people debating the merits of PPC vs SEO for medical practices
PPC vs. SEO: Which is better for your medical practice?

Determine how and when pay per click and search engine optimization is the right approach for your medical practice.

Medical practice local market research.
Medical practice local market research.
How to conduct local market research to establish a community-focused medical practice

Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]

Patient scheduling and retention graphic
Patient scheduling and retention graphic
Patient scheduling and retention tactics that keep your calendar full

In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.

physician shaking hands with a patient at independent practice
physician shaking hands with a patient at independent practice
Medical experts weigh in on the state of the healthcare industry and independent practices

While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.

people taking advantage of the new COVID-19 booster by doing yoga in a group
people taking advantage of the new COVID-19 booster by doing yoga in a group
New COVID-19 boosters are coming — here’s what you need to know

The FDA has approved new COVID-19 booster vaccines to target the XBB.1.5 variant — but how successful they’ll be depends on effective communication from providers.

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