The Intake

Insights for those starting, managing, and growing independent healthcare practices

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a provider evaluating IPA insurance pros and cons
a provider evaluating IPA insurance pros and cons
What is an Independent Physicians Association?

IPAs can often take some of the risk off your shoulders, provide cost savings, and even lead to some care coordination opportunities.

healthcare worker shortages analysis
healthcare worker shortages analysis
Healthcare job availability amid the Kaiser Permanente strike

Tebra analyzed current healthcare open positions on Indeed.com to evaluate worker demand amid the healthcare worker shortage crisis

2023 medical debt credit reporting proposal
2023 medical debt credit reporting proposal
Patient perspectives on new proposal to remove medical debt from credit reports

Explore the impact of medical debt on Americans and the potential relief the CFPB’s 2023 initiative to remove medical debt from credit reports could offer.

Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
Physician smiles while holding tablet looking for healthcare thought leaders to follow on social media
10 healthcare thought leaders you should follow

With billions of social media accounts worldwide, it’s hard to know which healthcare thought leaders to follow. We’ve done the work for you.

best medical books for doctors
best medical books for doctors
The best healthcare marketing books for 2025

Get tips from healthcare marketing experts for sustainable success.

Get expert tips, guides, and valuable insights for your medical practice
Mom holding toddler son is on the phone as one of the healthcare communication channels
Mom holding toddler son is on the phone as one of the healthcare communication channels
The best communication channels to drive patient retention

Increase patient retention by using these communication channels

provider and NP discussing the importance of spending time with patients
provider and NP discussing the importance of spending time with patients
How to maximize time with patients by boosting practice efficiency

Want to increase patient satisfaction? Start by spending more time in the exam room. Follow these tips to make it happen.

a provider benefitting from video marketing for doctors
a provider benefitting from video marketing for doctors
Healthcare video marketing strategy for doctors

Video marketing is an excellent tool to engage with patients. Here’s what you need to know about video marketing for doctors.

Keep your practice staff happy
Keep your practice staff happy
Keep practice staff happy: A guide to improving employee morale in healthcare

Employee morale is essential for the success of your practice and the well-being of your staff. Try these proven tips to boost your staff’s morale.

Smiling dentist poses for photo for his dental social media
Smiling dentist poses for photo for his dental social media
5 ideas to take your dental social media to the next level

Staying active on social media is a must for dentists. Try these dental social media marketing techniques to reinvigorate your practice.

Doctors look at a tablet strategizing about their physician marketing plan
Doctors look at a tablet strategizing about their physician marketing plan
How to focus marketing for doctors on building trust

Physician marketing is essential for practice success. These tips will help you create a doctor-focused advertising and marketing plan that attracts more patients online.

improve cadence scheduling in healthcare
improve cadence scheduling in healthcare
How patient text messaging reduces patient no-shows

Using text based reminders can improve patient no-show rates and reduce cancellations.

learning the advantages and disadvantages of online medical appointment systems
learning the advantages and disadvantages of online medical appointment systems
The pros and cons of online patient scheduling

Learn about the advantages and disadvantages of offering online appointment scheduling for patients.

a prospective patient illustrating healthcare for Millennials
a prospective patient illustrating healthcare for Millennials
15 healthcare marketing ideas for independent practices

Millennials have different expectations for their healthcare providers, and fine-tuning healthcare for Millennial-specific marketing strategies will help you reach, attract, and engage them.

Patient speaks to doctor asking is age hipaa protected
Patient speaks to doctor asking is age hipaa protected
What is protected health information? A primer for healthcare providers

Providers must be careful not to reveal these 9 types of protected health information when marketing their practices online.

parent and children illustrating patient lifetime value
parent and children illustrating patient lifetime value
How to calculate patient lifetime value — and why it matters

Patient lifetime value (LTV) represents the potential revenue from all visits of a patient throughout their journey with a practice. Here’s how to calculate it.

Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Smiling medical professional looks at laptop computer learning about blogging for healthcare marketing
Mastering healthcare content marketing and blogs for independent practices

Here’s why blogging for healthcare marketing is essential for your content strategy — and 6 types of blog posts to draw readers to your website.

Medical practice manager works on healthcare conversion rate optimization on laptop computer
Medical practice manager works on healthcare conversion rate optimization on laptop computer
A guide to conversion marketing for healthcare practices

See how healthcare practices can encourage prospective patients to take desired actions on their website

a provider illustrating causes of stress in doctors
a provider illustrating causes of stress in doctors
Common causes of stress in doctors – and how to manage stress at your practice

Physician burnout does not have to be your reality. See these common triggers of doctor stress and how to effectively address them.

traits every medical practice manager must have
traits every medical practice manager must have
9 traits every medical practice manager must have

Striving for excellence as a medical practice manager will help ensure your practice runs efficiently and promote future expansion and success.

Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
Prospective patients look at a laptop computer admiring a dentist office’s effective dental website design
Dental website design: 11 ways to improve your site

The best dental websites include design elements such as easy navigation and clear calls to action. Learn other ways to make sure prospective patients engage with your website.

a patient whose doctor knows how to empower patients
a patient whose doctor knows how to empower patients
4 ways to empower patients at your healthcare practice

Enhance the patient experience at your practice with these 4 tips to help them feel empowered in their healthcare journey.

Patient frustrated as slow response times become one of their patient complaints
Patient frustrated as slow response times become one of their patient complaints
Top 6 patient complaints and how to respond

By addressing these 6 common patient complaints, you can improve patient satisfaction, attract new patients, and streamline operations.

Surgeon planning plastic surgery marketing techniques
Surgeon planning plastic surgery marketing techniques
7 easy marketing tips for your plastic surgery practice

How to ensure your plastic surgery marketing is effective

Person holding smartphone looking for content for medical website
Person holding smartphone looking for content for medical website
How to write medical website content that performs in local search

Here’s how content for medical websites performs best.

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